It's very easy to use, I like how it can be used for both desktop & mobile devices, this helps me with my workflow as I'm able to do most of my work from anywhere! One thing i dislike about this software is its support team could make sure they are ready before release date/time. The fact there isn't much information displayed when we first log in which makes finding what you need difficult at times. This product has given us more accurate data than our previous system so far, allowing us to see where we're missing out on potential revenue. It's simple to set up, it has great reporting features & easy for new users to get started with as well! There isn't much I dislike about this program - but my favorite thing would have been better integration/interaction between their products (Avantmetric). Have had some success tracking our performance metrics in Avantmetrics which allows us to keep track of what works best online at all times.