The grassy smell here is very pleasant. Positioned as organic, although not certified, someone will like it. I'm not sure if something labeled as organic is organic, so it doesn't really matter unless it's certified by a third party. However, I find that the product looks good, smells good and is completely safe for the animal's skin. One thing that needs to be said is that you won't get a lot of lather from this. This is pretty low-lather. This is normal as I'm getting used to newer soaps, especially HE detergents, which clean just as well or even better with little to no foaming. But here the conditioning seems to take precedence over the cleansing aspect, so while it's not caustic on dry skin, it's not caustic, at least in my estimation and experience. Add a little more time to rinse which you feel more than you can see and our 2 little puppies finished and smelled wonderful. Since I personally wish for more foam and easier rinsing, I give this product 3 stars. Since it protects the skin, I add half a star because it is very important in addition to cleaning.
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