It's easy for us as Salesforce users, because it is integrated with our CRM system which makes things simple! And best part of all - free trial. Nothing in this platform works well or even comes close if compared against other platforms like Hubspot etc., but I guess that will change once they add new features very soon (like Inbound Marketing). We use their product mainly just so we can view data about each partnership within an organization through one dashboard instead having different tabs across multiple dashboards at work; nothing else really worth mentioning here apart form being able create campaigns easily using drag-and drop functionality available right outta box!!