The first thing I'll note is that you really do need to squeeze the tube to mix up the color before applying.
I made the mistake of not doing that and was confused why there was no color! After working it in between my hands for a good minute, I was able to squeeze the tube and get the full color. It's a gorgeous color and smells like a cherry dream but that flavor was terrible! I would happily repurchase this if it had an easier to apply applicator and some flavoring to it.It's very sticky and you'll either need to just scrape your lips with the tube to apply or make sure you have a tissue on hand to apply with your fingertips and wipe afterwards.
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