It's very simple to use, it tracks different types of data in my account, including impressions, click-throughs and conversions, which makes optimizing campaigns easy. I'm not really familiar with other tools out there, but this one definitely has its benefits over the competition! Nothing much at the moment. But i would still recommend using as many solutions or services you can get your hands on. My goal here was simply to optimize campaigns by tracking them and providing insights into their performance so we could make informed decisions about future optimizations.