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1 Level
774 Review
48 Karma

Review on Sparked by Dante Black

Revainrating 4 out of 5

Spark ed transformed customer engagement and retention

The platform is easy enough for our marketing team of 100 people who have never used tools like this before, it's very intuitive with good support from their staff when needed as well! It does take some time getting your head around all aspects but once there we really love that they listen so much more closely than other providers I've worked in my 10 years at FMCG companies. We are still finding out what works best about using sparkED compared to traditional methods such as loyalty cards etc which was how we were doing things previously - however after 2-3 months usage (and not just one week) you can see huge savings already if targeting high churn customers or those likely/at risk leaving within next few weeks /months.

Pros
  • It doesn't take long to find what you need for almost any challenge
  • I've quickly learnt how to use it and get great results (not to be confused with using other marketing tools in other departments)
Cons
  • I'm not really a person to dislike anything
  • I love the