Sparked Review

The platform is easy enough for our marketing team of 100 people who have never used tools like this before, it's very intuitive with good support from their staff when needed as well! It does take some time getting your head around all aspects but once there we really love that they listen so much more closely than other providers I've worked in my 10 years at FMCG companies. We are still finding out what works best about using sparkED compared to traditional methods such as loyalty cards etc…

I like that we can see our customers' behavior, which helps us understand what they need from their current provider as well as where there might be room for improvement in terms of service offering or customer experience. We also use this product to segment our user base into groups with similar behaviors so that we are able to target specific needs within each group. It is not always easy to find someone who understands how to utilize all of these features. The team at Sparked has been…