Easy way for me in my daily work with geo data collection by collecting GPS coordinates from customers' devices when they visit our site or app! I think that this service could be improved more if there will appear new features such like filtering records according customer specific needs (geo tags). We use it mainly because we are able collect accurate geographic info about visitors which helps us improve website navigation design but sometimes you need some extra filters so your results won't contain too much noise/garbage points around them - just what exactly do people want?