I love how easy it was for me as well my clients/team members to get it up & running within minutes of signing in! The ability to easily add new templates from 3rd party sources (not just AMPscript) made this a dream come true - especially when we wanted more control over our look / feel than what's included out-of-the box by default. Sometimes the app can be slow sometimes but that could also mean your internet speed or data plan might not work so YMMV there too :) Our team uses bettermail weekly for all their campaigns. It makes managing campaigns much easier then having everyone log into different platforms individually.- Easy access to multiple campaign management options. We're able to set-up individual campaign rules per person instead of needing one main rule at higher level which would have been problematic if say someone changed role mid-campaign etc.. Reporting has never really presented itself as such however they do provide some basic reporting functionality through web.