It's simple, easy-to-use interface makes it perfect for beginners as well. I like that you can easily add multiple websites at once with this software. Some features are not very intuitive or user friendly so they could be improved upon in order to make them more useful overall. The free version allows only one website per account which limits its usefulness somewhat but still worth checking out if your looking for something cheap & quick! You will want to have some experience using web analytics tools before attempting this product since there isn't much support from their customer service team when issues arise either during setup or usage. We've been able to track traffic patterns across our sites fairly effectively while also being able to see where visitors go after visiting certain pages (which has helped us identify areas we need to improve).