I like that it allows me to get my data in one place, so all of our social media posts are organized into campaigns with specific audiences/targeting criteria set up for each campaign (which is very helpful). The interface could be more intuitive - some things don't make sense when you first go through them or they're not as clear cut as other tools we've used before! It's definitely worth trying out if your looking at different platforms but still want something similar overall functionality wise- this tool has been great from both sides!! We utilize SMAudience primarily because there really isn’t another platform where everything can fit together well enough without having multiple programs which would require constant upkeep / monitoring etc..