The tool is easy enough that you can use it without having much knowledge about digital analytics tools in general (I am not an expert).
It has helped me understand what my audience likes through its heat maps feature as well; I have found many interesting insights from their data which would otherwise be hard if one had no access at all! Nothing really specific here so far but overall satisfied with everything we used up till now using them services :) Have been able solve some problems related social media engagement by understanding our target audiences better than other platforms like Facebook ads etc.,.