You can create different custom fields with additional parameters like Title, Date joined etc for Lead Conversion Automation as well! The support provided by their experts was also very helpful at every step. I don't think any part of this product has been disliked so far! This tool helped us understand our target audience better which ultimately helps the marketing teams in deciding campaigns & budgets accordingly. The system was easy for our staff members to use as well with its simple layout which made learning how to navigate the program quick! I would like more information about their customer service department but overall this has been great!! We've started seeing results very quickly even though some people thought there might be issues initially due newness or changes being implemented at first.