I like that it's gluten-free, which is great for those with celiac disease or other food allergies who need to avoid wheat products! It has helped me lose weight without feeling deprived. There are no artificial flavors in this product so if you're sensitive to them then be careful when using oatmeal because there will likely not be any flavor at all unless you add something yourself (like cinnamon). The taste can get kind of bland after awhile but adding some milk helps make up for that. This stuff tastes good enough by itself and doesn't require much extra flavoring once added into your favorite recipes such as pancakes/waffles etc..