The best feature is lead scoring which allows me with my team members manage leads in their pipeline for sales or marketing purposes, but I dislike when it doesn't work as expected because of its lack support from our side sometimes (we need more training).
It's great tool if you want an easy way to organize your data about prospects information so they can be easily accessed by all departments within one platform! I like how it is easy for me to see all of my leads at one time, which makes keeping track easier than other programs. Sometimes when you are not looking straight down your lead list can be hard to find what you need right away if there's more then 10 or 20 entries in front of you! But overall this program does help with all of our needs. It makes finding new prospects simple as well as making sure we don't have any duplicates in our database.