Excellent for what it’s intended. I mainly want it for recovery from sand type of off-road. I go to the beach a lot have never gotten stuck yet, but I always wanted one of these for that one time it happens. I couldn’t justify paying for an ARB branded one so based on reviews and research ALLTOP fit well in my budget. This has excellent build quality for the price and in the event that I do more extreme off-road other than beach sand, I’m confident this strap will do the job as well.