I like that it allows me to see who is coming to my website, how long they are spending on each page, and what they are clicking on while they are there. This data can be used for many different marketing purposes. It helps us understand our users better so we can make sure we continue to provide the best user experience possible. There is nothing about this tool that I dislike. I think it would be helpful if the information could be exported in CSV format but this would require some custom coding which isn't always feasible. We use this software to ensure that our visitors are staying on our site longer and engaging with different content. This gives us more insight into how we can improve our website.