The best part about this software is that it provides you with all of your analytics needs in one place! It's easy to set up, customize as needed & very affordable compared other products out there (i'm looking at uMatrix). There are some things I don't like which could be improved but nothing too bad really - maybe just more customization options? We use analytika treasurehunt precision mostly so we can easily pull data from our various CRM systems into 1 dashboard/report-able area without having multiple spreadsheets or reports floating around within my team members' email inboxes etc..