I like that they are very knowledgeable about SEO topics and have done work for companies similar to ours previously which gave us confidence in their ability to help drive our business forward.
They also do great outreach with other agencies for us when we need additional support from them as well! Nothing at this time but all of my concerns were addressed by an appropriate staff member who was able to answer any questions or requests right away so there wasn't much waiting around involved. We've been working together since early 2018 doing both PPC campaigns for clients AND managing those accounts ourselves. The team has really helped grow traffic/sales through Google Adwords & Bing Ads while maintaining healthy revenue streams from these platforms.