Review on SmartKarrot CS by Justin Olson

Easy integration into Salesforce; The data can be used in Pardot as well. There's no need for additional software or hardware to integrate the tool. We've been able to collect more information about our customers and their preferences which helps us create better recommendations or content that will help them achieve their goals. I don't think there are any downsides yet but we hope that this could improve over time since we're still new using SmartKARROT. Collected lots of useful data, helped track user actions/behaviors and understand what kind of campaigns were the most effective.