I like that it allows us to see where we may be falling short during campaigns as well as which pages are most successful when compared with previous data points for similar content areas within our site or other sites of interest across channels (organic search vs paid). It is not so intuitive at first but if your team has worked together using Google Analytics before then this should take no time since all functionality can easily transfer over from GA into ZEEMETRIC! Nothing really dislike about zeemetric itself - however my main issue was working out how best use its capabilities by knowing what information i needed versus having too much info/visuals going off each day etc.. Having been able solve these issues now through training sessions run throughout the year between myself & colleagues who have previously used ga would definitely help others get up-to speed quicker wt.