The ease of use. I was able to build a contact form in less than 5 minutes. It was as easy as 1,2,3! This is a great tool for any small business. There are a few things I would like to see added in the future. I would like to see a way to limit submissions to a certain time. I would also like to see a way to send out a weekly summary of new contacts. For the price it is a great product. It is very easy to use and has an excellent customer support team. I would highly recommend this product for any small business. We are getting new customers everyday. The only way to get in contact with customers is through the contact form. This has now become the main way to communicate with our customers.