The ease of use, it's very intuitive interface with all its features. I like how you can see what your competitors are doing in terms of their marketing campaigns or advertising budget. It also helps me understand my customers' needs better than ever before so we're able to provide them more value than they expect from us! There isn't anything really bad about this program but sometimes when there's too much data coming at once, loading times take longer than usual which makes some tasks difficult if not impossible. Sometimes it takes a while just to load one page as well. We've been using this tool since 2015 and have never had an issue until now - however our team has improved significantly over these years due to having access to such good tools.