The dashboard is very easy for me as an account manager, I can see all my accounts in one place which makes it easier than having multiple dashboards open at once! It's not too difficult but sometimes you have some issues when editing campaigns that are stuck because they don't refresh automatically after making changes - maybe this could be improved? There aren’t many features available out-of box so we had customizations made like adding our own filters etc., however those were easily added by other people who knew more programming languages then myself :) Great product with lots potentials especially if your into managing adwords budgets well!! We're able manage every aspect from bidding strategy through reporting (including ROI) seamlessly without any human error involved since everything was automated using shape integrated software.