I like the ability to use it from any location, even while traveling. The interface is very easy and intuitive to navigate around. I dislike how difficult it was to get started using it in the first place. There are so many different features available that you can't possibly learn them all at once. Do your research! If you want a system that works well with your business, this is the one. We have been able to stay connected to our customers using SnapCall. Also, we are able to reach out to them more frequently through the app than over phone or email.