The ease of use, ability to customize fields for each event type (ie field goal vs free throw), easy integration with other systems - most especially Google Forms/Sheets which is great because it allows you create one set up that works across multiple events types! Some customization options could be improved or added in future releases but overall I am very pleased thus far using this tool out-of box solution!! We are able solve our ticketing needs by being more efficient at processing tickets into an easily readable format without having staff manually enter data from paper forms directly onto spreadsheets every day before sending them off via email etc.