I like that it has an easy set up process, you can add your own features to fit what makes sense for each business or application! The support team was great as well when we were having issues setting things right after adding custom code/features which are not included in their default library of functions but they still made sure our problem got solved so there's no need worry about this aspect at all :) We have been using ANAGOG since 2015 & never had any issue until now where some customers from India didn't understand how mobile applications work hence causing problems while trying out new functionalities because everything seemed fine before hand (i guess?). But once i explained them properly then every thing went smooth again :).