It is easy enough that anyone can make use of it, but not so basic as to be confusing or difficult; I would say somewhere in between! The platform was quick at loading information into my account when we set up our business page (which took awhile) - which meant more time with clients instead waiting around while they tried their hand editing things out themselves via email/Facebook Messenger chat etc.. We are now able have conversations directly through messenger within minutes without having them wait until next week's scheduled meeting date- saving valuable client interaction times!!