I liked how easy it was for me as an individual user, to be able to create my own campaigns using lead gen software.
It has been very helpful in terms of finding leads for our business. We are not seeing any downsides at this point. If you're looking for something that will allow your team to grow quickly without having to hire additional staff or spend more money than necessary - look into Lead Genius! They have helped us build up our database by almost 100% within just 2 months time span since we launched our campaign.