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Review on Nielsen Brandbank by Christopher Jackson

Revainrating 4 out of 5

Brilliant Tool For Market Research - Great Alternative To Goole

The way you can see how a product performs in different markets, and even for various ages and genders.It is great not only for product design but especially for pricing and marketing needs as well. It's easy to use and quick to load and show. I don't have too many dislikes. If you are looking for an alternative to Google Trends the brand bank has all of your bases covered. With the brand bank you don't have to be concerned with Google's terms of service or privacy issues. If you need additional data or more variety, you can search by keyword to get closer to what you're looking for. There isn't much to dislike about this software. I think it would be nice if they offered a free trial or demo but you should know what you're getting into before purchasing. The brand bank helps me understand what people want and where they're shopping.

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Pros
  • I love how easy it is to use and how it works with google trends and other websites
Cons
  • I wish it was easier to use in different countries and languages