The best feature is the integration with Google Analytics. It is easy to set up and very easy to use. I like that it is a one stop shop for all of my customer loyalty needs. I dislike that it is so easy to get lost in the platform. I love how easy it is to track my customer loyalty efforts and the customer's responses. It is a great tool for me to use in my day to day work. I love that it is so easy to use. I can easily see what my customers are responding to and what they are not. I can easily send them a message to their email or through the app. I can easily track their responses. I can easily send them a message through the app or through their email.