I like that it's free to use, easy for people with little coding experience to understand how things work, and not too expensive in terms of cost per request (CPR). It is very accurate at determining location as well! The only thing i dislike about this service is they do have some restrictions when using their api within China - which makes sense but can be frustrating if you're looking into expanding your business there or just want more freedom than what would normally come from another provider such as MaxMind/GeoIP2 etc.. If anyone has any questions regarding working with geocoding services please feel free to reach out via email. We are able to get an extremely detailed picture of our customers' locations by utilizing these APIs.