I love that this app is so easy to use in all aspects of my life! The price point was perfect for me, especially since it gave us an immediate ROI from our first day using their product (and we used several different ones). It's also very simple/straightforward-to learn how everything works which makes things feel less overwhelming when there are too many features available at once or you're not sure what each feature does exactly but have no idea where they fit into your usage model either way - something like HemoCue can be intimidating without knowing specifically why someone would need one item over another as opposed to just getting more comfortable with them overall because everyone has such unique needs & wants anyway right? So far every time i've talked about needing help understanding hemoglobin levels through blood tests during pregnancy appointments etc., people always want some kind of reference guide / visual aids explaining these results vs actual numbers themselves rather than having.