I like that you can zoom into specific areas of an image to see what's inside it. It is not always accurate - sometimes it thinks something is there when really isn't. Also, if you're looking at a picture with lots of text, it will often recognize some words as things they aren't (which makes sense). You have to use this tool very carefully because it doesn't always work perfectly; but once you've got it set up though, it does make searching images so much easier! Before using Keeper, we had to spend hours going over documents just to find out which ones contained certain information. Now, I don't even look anymore- Keeper has done all the hard work for me! We are able to easily pull together our marketing materials without having to go back and forth between several different applications.