Review on escala by Josh Schaefer

I like how easy it was to create multiple campaigns using different types of data sets (e.g., website traffic vs social media), as well as creating custom audiences from my Facebook lists or LinkedIn groups. The customer support team can sometimes be slow at responding when there are issues such as an API key expired/missing etc. If you're looking for something simple but powerful - consider trying out this tool! We have been able to target highly engaged content to specific leads in our database who were identified by their interests through previous interactions on a page within escala, effectively increasing engagement rates.