It's easy for customers, I can create custom newsletters with my own content or easily pull in other sources of information like social media posts from Facebook/Twitter etc. There are many options for email marketing templates which makes creating emails very quick! You have full control over your account settings so you know everything about who sees what when they open your newsletter. Sending out monthly newsletters without having to hire extra help has made our lives easier as marketers (and customer service!). We've been able to increase engagement by sending more frequent updates via text message than we used to be able to through traditional mailings.
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