The ease of use. I was able to use it immediately with no background in programming or databases required. It does not have as many features compared to other websites like Expedia but we were looking for something simple for our users to access without having to do any coding. We are currently using this product for reserving spaces at one of my employers campsites so there really isn't anything bad about it as long as you're happy with how much functionality they give you. You need to know what you want before purchasing their system otherwise it could be difficult to determine which platform will work best for your needs. Greatly simplified reservation process, easy integration into existing systems (for example with QuickBooks). It was easy for me as an owner of my campsite/resort business because I could see everything in one place! The only thing about it now would be if you do not know how things work or have someone who can help when needed then this may cause some problems but other than those two issues there are no complaints from us here at our resort /camping spot!! We were able too keep track all year round without having different apps open up each time we wanted something done like pay bills ect..