As a new business owner, having access to tools that allow me to monitor my social media accounts without having to go through multiple sites is invaluable. Having an account manager to keep me informed about when certain posts should be scheduled, any breaking news updates, etc., helps ensure I am always on top of everything and never miss out on important messages or events. Additionally, the analytics feature is quite helpful, especially if you're trying to determine whether a particular ad was effective or not. I'd definitely recommend this tool to anyone looking for a way to organize their social media presence.