I like how easy it is to use and how much customization you can do with it. It doesn't have a lot of features but as far as what it does have, it's great! The price is also fantastic. If you want something that has lots of different options for your business then this is perfect. You don't need to worry about making mistakes or not knowing how to use it because everything is very user friendly. Also, all of the support staff are super helpful and will make sure you know how to do everything in the software perfectly. I have used other customer loyalty programs before that weren't as good as this one. I would recommend this to anyone who needs more than just a simple loyalty program. We have been able to get our customers to come back and purchase more frequently. This helps us keep them happy.