The most important thing I like about this software was that it has an excellent dashboard which makes our life easy in terms of tracking all activities related to Account Based Marketing process very easily. It also helps us understand where we are lacking from point view of revenue generation. Also its integration with Salesforce does not disappoint me at any cost! There isn’t much downside apart form price factor but if budget allows then definitely go ahead!! We have been using fusiongroove platform since last 6 months so far no complaints till now.