It's very user friendly, you can create any form in minutes! The customer support is great too - they are always available for help when needed. I love that it allows me to send my customers an app instead of them having to download something from another website or store themselves (which takes longer). There really isn't anything bad about this product at all. We have been able to reduce our response times by over 50% since we started using fastfield forms. Our clients like being able to fill out their information right away without waiting around while filling things out online/in person which has reduced callbacks as well.