I like that it is easy to use for my clients who are still figuring out what they want their website look/feel at this point in time! It's not as robust of an option compared with other platforms but we're using them both so there isn't much competition right now (and hopefully won’t be until later). We've been able get our client onboard quickly because everything has come together quite nicely from start-to finish - which was important since she wasn'r really sure how things would turn up when working through her own process alone before finding us online marketing agency partners here locally via Facebook ads etc..