Review on ✨ Optimized, Paul Mitchell Platinum Blonde Shampoo by Michelle Bell

The stuff really works! I wasn't sure if it would cost money but I assure you it did. My hair is naturally medium dark brown and after the double bleach it was still very yellow. After using this product I really saw an improvement in the tone of my hair which turned more ash than yellow. Every time I leave it on my hair in the shower for 3-5 minutes before rinsing it out. The attached image shows the difference in use over one night, same lighting, angles etc. I saw more improvement the longer I controlled my lighter shade.