The best thing about Mediatoolkit is that it allows me to monitor the conversations happening on social media and other platforms. It also gives me the option to create custom reports and dashboards that I can use to analyse the data and make the most out of it. The only downside is that it is not very easy to use. I am not a technical person and it is not very user friendly. I have been using Mediatoolkit for almost a year now and I have not found any other tool that offers the same features. I am able to monitor the conversations happening on social media and other platforms. It also allows me to create custom reports and dashboards that I can use to analyse the data.