I like that it is easy to use as well has all of your customer data in one place- so no more having multiple systems or apps with different ways (and sometimes conflicting) information about my customers! It's also really good at pulling out insights from our salesforce CRM system which helps us see where we are missing opportunities within each account/customer etc.- This makes me feel less stressed when working away during busy periods since i have everything organized already by accounts & campaigns vs jumping between spreadsheets every day!! There isn't much dislike but there would be if they could sort their reports better - epecially those who want customizations made without paying extra fees. We're able make some pretty cool dashboards using this software too such as 'account spend' per month / year along side other metrics pulled directly off csv files stored locally via FTP connection.