I like how it gives me relevant content without having to search for keywords myself. It also integrates with Google Analytics so this lets you see what your users really want (or don't know they need) in order make better recommendations! However there is not enough customization possible within their platform which can be frustrating if one does have certain needs outside its capabilities or scope - but overall i do recommend them as well since we've seen great results already after only 1 week working together :).
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