I like how it has different filters so we can target specific audience types depending upon where our mailing list comes in when creating campaign lists (by job title or industry). It's pretty easy once your comfortable with using other ML tools as well - but there are some things not quite seamless about this platform such as multiple step processes within one screen while uploading contact info which may be confusing at times if you're new to the process because they tend move quickly through each stage. The ability to separate out targeted segments into their own folders really helps me as Lead Qualification Manager! Helps us keep track as far reaching targets go by separating them up according to type; as opposed to grouping everything together under generic labels.