The best part is that it's always up to date with all of my campaigns, so I can see what are people clicking or not in real time without having any delays! It also helps me keep track when someone clicks from an email campaign versus another source (like social media).
Sometimes you have no idea where your leads come form but this platform gives us insight into who our customers really ARE - which has been very helpful as we continue building out new products/services at hiveWyre HQ!! We're able use customer insights across multiple channels like Facebook ad spend vs organic search traffic etc., allowing better decision making about future content development & strategy planning.