I bought it in poison, it smells amazing! I colored my hair and blow dried it for 20-25 minutes (it says 15 on the bottle if I remember correctly, but I recommend a little longer if your hair doesn't take the color well). I've had red hair for a few years and when used it was faded almost coppery and it came out amazing! I also add some leftover to my conditioner for a boost and I love it. I don't know what the big difference between the colors will be, but my sister bought a Poseidon and it smelled disgusting. Her hair wasn't actually as blue as it should be, but I don't know if she's following the directions too well, so be careful and follow the directions carefully when dying your hair :)
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