I like that it's an easy to use tool, with many different features you can create amazing landing pages quickly without needing any design skills or previous experience in marketing campaigns! It also has some really useful insights into your data which are helpful for making informed decisions about future SEO strategies as well as reporting back after running PPC ads (if they're using Google Ads). There is no way of exporting/saving templates so if you want something customised then be prepared to spend time creating one yourself - this isn't necessarily bad but may take longer than anticipated especially when working through trial usage first. We have been able to set up various types of funnels within our own brand page allowing us to track results from both conversions via signups & sales funnel flows as well tracking ROI across multiple adverts targeting similar audiences etc. The ease of use, all your data is in one place with easy access to it from anywhere you are or can be connected via mobile phone/computer etc., there's nothing I dislike about this software - well maybe that everything works! It would great if we could have more than 1 client under our account but other then that its really good for managing multiple clients at once as far as SEO goes (we used to do them manually).